What does it take to stay ahead in the fast-moving FMCG sector?

For Sanipak, it meant rethinking their entire planning process.

In this video, Kaan Dikeman, Supply Chain Director at Sanipak, shares how ICRON’s AI-driven decision intelligence transformed their supply chain planning, enabling real-time visibility, adaptive scenario planning, and smarter, system-guided decisions. With ICRON, Sanipak transitioned from a reactive firefighting approach to a forward-looking strategy that balances cost, service, and operational feasibility, all while maintaining speed and flexibility.

Watch the video to see how data-driven planning gave Sanipak a competitive edge.